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Elements and Performance Criteria

1. Determine product style and construction requirements.
   • Generate initial design ideas for product style considering product function, brief and budget.
   • Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.
   • Itemise and analyse all proposed product components.
   • Identify potential problems for product construction, analyse and consider solutions.
   • Assess self and organisation’s capability to construct proposed product and identify additional required resources.
2. Develop and assess concepts.
   • Develop a range of design concepts and provide creative solutions for constructing the floristry product.
   • Assess concepts and collaborate with relevant personnel to maximise contribution of ideas to concepts.
   • Review and assess design concepts for implications on technical feasibility, cost, style and function of floristry product.
   • Research current and emerging technologies, market and design trends in floristry and incorporate additional concepts into the floral design.
   • Create notes, plans and sketches of all concepts.
3. Experiment with concepts.
   • Select and experiment with differing flower and plant materials considering and applying elements and principles of design.
   • Test and experiment with different style concepts considering and applying elements and principles of design.
   • Test and experiment with construction materials, techniques and ancillary items considering and applying elements and principles of design.
   • Test and experiment with presentation materials to enhance floristry product considering and applying elements and principles of design.
   • Consider practices to minimise negative environmental impact from use of materials and techniques.
   • Maintain accurate records of all designs produced during experimentation process.
4. Evaluate and record the floral design.
   • Evaluate design concepts to ensure product is consistent with creative and budgetary requirements and incorporates all required component elements.
   • Consider different design concepts subjected to experimentation and their technical feasibility; select best product style and technique for construction.
   • Develop job specifications for use during construction phase.
   • Evaluate own performance in the design process and note areas for future self-improvement.
5. Determine product style and construction requirements.
   • Generate initial design ideas for product style considering product function, brief and budget.
   • Apply elements and principles of design when generating initial and ongoing design ideas until final product plans are achieved.
   • Itemise and analyse all proposed product components.
   • Identify potential problems for product construction, analyse and consider solutions.
   • Assess self and organisation’s capability to construct proposed product and identify additional required resources.
6. Develop and assess concepts.
   • Develop a range of design concepts and provide creative solutions for constructing the floristry product.
   • Assess concepts and collaborate with relevant personnel to maximise contribution of ideas to concepts.
   • Review and assess design concepts for implications on technical feasibility, cost, style and function of floristry product.
   • Research current and emerging technologies, market and design trends in floristry and incorporate additional concepts into the floral design.
   • Create notes, plans and sketches of all concepts.
7. Experiment with concepts.
   • Select and experiment with differing flower and plant materials considering and applying elements and principles of design.
   • Test and experiment with different style concepts considering and applying elements and principles of design.
   • Test and experiment with construction materials, techniques and ancillary items considering and applying elements and principles of design.
   • Test and experiment with presentation materials to enhance floristry product considering and applying elements and principles of design.
   • Consider practices to minimise negative environmental impact from use of materials and techniques.
   • Maintain accurate records of all designs produced during experimentation process.
8. Evaluate and record the floral design.
   • Evaluate design concepts to ensure product is consistent with creative and budgetary requirements and incorporates all required component elements.
   • Consider different design concepts subjected to experimentation and their technical feasibility; select best product style and technique for construction.
   • Develop job specifications for use during construction phase.
   • Evaluate own performance in the design process and note areas for future self-improvement.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

design these complex floristry products:

two custom-made complex floristry products in response to customer briefs

products to be fully constructed and displayed on-site at the floristry business:

one complex display or stock item

one complex window display

one large scale corporate display including components to be constructed off-site at the floristry business and assembled and displayed at corporate site

themed displays for an event including components to be constructed off-site at the floristry business and assembled and displayed at event venue

adapt to different display contexts by designing complex floristry products for three different site environments

design products incorporating these construction techniques across the above suite of products:

complex and other base medium techniques

complex and other hand tied techniques

complex, decorative and other wired floristry techniques

integrated hand tied, wired and base medium techniques

new and emerging techniques

use fresh and dry flower and plant materials across the above suite of designs:

non-Australian species whether they are grown in Australia or overseas

Australian species.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

intricacies of current and emerging trends for floral designs and their use in complex products

intricate characteristics and interrelationships of the elements and principles of design, and their effects on the style and function of complex floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

intricacies and use of these design guidelines or forms and categories and their effects on the style and function of complex floristry products:

decorative

vegetative

formal-linear

radial

parallel

intricacies and use of these floral construction techniques for complex products:

complex and other base medium techniques

complex and other hand tied techniques

complex, decorative and other wired floristry techniques

integrated hand tied, wired and base medium techniques

new and emerging techniques

techniques for:

wrapping for enhancement

packaging and protecting flower and plant materials

packaging and protecting partially constructed displays during transportation

complexities of the colour wheel to explore the use of colour and determine colour combinations

complementary nature of varieties of flowers including integrating Australian species with non-Australian species

intricacies and use of an extensive range of fresh and dry flower and plant materials used in complex floristry products:

non-Australian species whether they are grown in Australia or overseas

Australian species

intricacies and use of an extensive range of ancillary floristry products and presentation materials used to enhance complex floristry products

essential features and use of fabrication and structural support components of complex floristry products

requirement to comply with a current product style or theme

environmental requirements, including spatial, applicable to corporate and event venue display sites

methods of sketching or digitally representing floral designs

a range of formats for and inclusions of comprehensive job specifications for complex floristry products

primary components of copyright, intellectual property and design laws:

business rights over original designs

business responsibility to comply with laws that protect copyrighted products

potential environmental impacts of constructing and maintaining floristry products and practices for:

reducing water and energy use

reducing wastage of floristry raw materials

disposal of floristry raw materials.

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